Digital Handwriting Product Research
Objective: To create design and prototype research with users on note-taking and a digital handwriting device. The goal was to understand what consumers would want in a digital handwriting device in order for it to be useful to them and their workflow. The findings would be used to create design requirements for the design and engineering teams to further develop the product for successful launch.
Research Phase One:
The first phase of research was conducted as one-on-one interviews with 20 potential users in their homes and offices. The goal was to get a sense of the environments and the tools users use to take notes and file documents. Five participants were selected from this phase to interact with a new prototype for a week and documented their thoughts and experiences.
Research Phase Two:
At the conclusion of the one-on-one interviews, five participants were selected out of the 20 interviews to interact with a new working prototype. The participants were asked to document their thoughts and experiences with the prototype. This included positive feedback, critical feedback, and thoughts on how the prototype should be improved to better serve their needs.
The five participants were then invited to a co-design session where each participant shared their experience with the prototype. This encouraged discussion and connection between the participants. They were then asked to work together to design their ideal experience based on their experience with the prototype. The session concluded with a discussion and agreement on what features the product needed to have in the first generation in order for them to purchase it.
Synthesis and Design:
Due to the research occurring in different phases, findings were analyzed and synthesized throughout the research. Participants were organized onto various research matrices. Those matrices were combined to form initial personas designed to inform the client on other areas of opportunity for the business.
One archetype where four out of the five participants for the prototype research were placed was used to create design requirements for further refinement of the prototype. The product was redesigned and successfully launched the following year.
Research Phase One:
Twenty one-on-one interviews were conducted in their workspaces to see how they use the current product being studied and what it looked like within their overall physical and technological workflow. The participants were then shown a series of cards that illustrated the future of the product and a new tool to react to. They gave their thoughts on how the device should work for them and their workflow.
Research Phase Two:
Four participants were selected to participate in a co-design session to discuss ideas and needs around the development of this product. Each participant talked about their design workflow and what is expected of them in their skills on a day-to-day basis. The discussion then fed an ideation session on how the product should be adjusted in order to fit most of the participants’ needs.
This phase was where we began to analyze and synthesize data to find common patterns. These common patterns were explored through matrices, and those matrices formed initial personas. This is where we found differences even amongst a specific group about what their needs and goals are in their design workflow.
Synthesis and Design:
Three initial personas emerged from the analysis and synthesis phase. These personas allowed us to create specific product journey maps that called out specific features that would help potential users in their design workflow. Needs and goals were outline into design requirements for the design and engineering teams. It was highly encouraged to test the final product with the participants.
Medical Device Development
Objective: Gauge the future of a ubiquitous medical device with medical professionals. The goal was to uncover the business case to advance further research and exploration into the future development of this medical device.
One-on-one interviews were conducted with 20 medical professionals that included nurses, physician assistants, and primary care physicians. The participants were asked their thoughts and opinions on the future of healthcare and the future of the product being researched. They were asked to create their ideal future experience with the device using a series of cards with icons. This was done to keep the research more generative rather than prescriptive. We wanted to uncover the future opportunities for the device.
Synthesis and Design:
The research findings were analyzed and synthesized into various models and matrices in order to uncover who the potential users are, what their level of engagement is with future technology, and what are the areas of opportunity surrounding the future development of this product. Initial archetypes were developed of the potential users to enhance understanding of the thoughts behind the future of healthcare and the device. The future of the device was broken down into “horizons of possibility” to illustrate what could be done in the near, mid, and long-term future.
Future Meal Planning Journeys
Objective: To create journey maps of potential users of new kitchen products. The journey maps needed to convey current events, pain points, and opportunity areas for users. The opportunity areas would be used to illustrate new product solutions.
Journey Map Development:
Three individual personas were developed to illustrate different needs around meal planning and kitchen tools. Each persona was developed into a detailed journey map that illustrated individual events with thoughts and pain points around those events.
Opportunity areas were created as an additional layer to illustrate where in the journey the new product developments could address specific users needs.
Neonatal Care Unit Flow
Objective: Create individual process flows of various scenarios in a Neonatal care unit. The goal was to turn the individual flows into tools to use for the UX development of digital solutions to be used in the Neonatal care units of hospitals.
Neonatal Process Flows:
A workshop was conducted with a designer, a content strategist, a design researcher, and two neonatal care experts. The objective was to align the UX design team with the expertise of what occurs in the neonatal units. The team first sketched out current scenarios (shown on the right). Then the team put in ideal future scenarios on top of the current scenarios. The session was completed by storyboarding out a future story involving a premature newborn and the family.
The flows were then worked on and turned into high-fidelity digital maps that included layers that illustrated the physical events as well as the future events for the UX team. The flows were given to the UX team to serve as a guidepost for development of new digital technologies to be used in the NICU units of hospitals.
Creative Consumer Product Workshop
Objective: Conduct an ideation workshop to launch ideas around users who work in creative fields and hobbies. The goal was to have prioritized ideas to put into an innovation development timeline.
Before the workshop, three user archetype stories of creative people were created to give a framework of potential users to ideate to. Various tools and activities were created to enhance idea generation. At the conclusion of the workshop, ideas were ranked amongst workshop participants. Following the workshop, the highest ranked ideas were mapped along a timeline that took level of interest, competitive-edge, and current and future company expertise into consideration.
Pharmaceutical Product Workshop
Objective: To create a two-day product ideation workshop with over 25 participants. Various exercises were created in order to maintain creative energy throughout the day. The end goal was to rank and prioritize ideas based on current and future client expertise.
Five exercises were created to generate different types of ideas around pharmaceutical product development. Workshop participants were encouraged to ideate around physical products, digital products, and services. Each station showed relevant quotes from users to inspire products with the users in mind.
Upon completion of the ideation session, each exercise facilitator reported out ideas from each stations. Workshop participants then selected their favorite ideas. The ideas that were voted on the most were removed and ranked along a “horizon timeline” that took company capabilities into considerations. Ideas that could be made in less then two years were carried into a high-fidelity sketching phase. These sketches were given to product development teams to start experimenting with.